"She's Got the Look": Cultural Beauty Ideals from the Asian American Woman's Perspective

This project investigates what Asian American women consider traditional Asian, Asian American, and mainstream American beauty ideals and practices, and which set they follow. The findings are further split between East Asian and South Asian perspectives. Data was gathered through participant observation and interviews of second generation Asian American women. Findings show that many characteristics are universally desirable. Asian American women have beauty ideals similar to the mainstream American standard with some traditional influence. While both groups try to emulate white beauty standards, East Asian Americans appear to make a more conscious effort to do so than South Asian Americans.unpublishe